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Principles of Marketing
This module will cover the key concepts in marketing such as consumer and business markets, marketing research, segmentation, targeting and positioning, and product, price, placement and promotion.
Principles of Management and Organisational Behaviour
This module covers key ideas in management and organisation behaviour. Concepts in management such as planning, organizing, directing and control will be discussed, along with concepts in organization behavior such as motivation and reward, organizational development, teamwork, organizational change and leadership.
Business Statistics
This module will cover basic statistical concepts such as descriptive statistics, probability distribution and measures of variability, such as mean, variance and standard deviation. The emphasis will be on how to use these statistical concepts in a practical way in business enterprises.
Microeconomics
This module will teach students the key concepts in microeconomics such as supply and demand, elasticity, utility and the theory of the firm under different market structures such as perfect competition, oligopoly and monopoly.
Financial Accounting
This module provides students with an understanding of accounting principles. Students will learn how to deal with assets in a balance sheet such as cash, fixed assets and inventories. They will learn how to make accounting entries and prepare balance sheets and profit & loss statements.
Business Communications
This module will cover both written and oral communication. Students will learn how to make an oral business presentation and the principles of writing business reports, e-mails and letters.
Finance
This module will provide students with knowledge in business finance concepts such as the time value of money, capital budgeting techniques, such as net present value and payback period, equity financing and debt financing and financial markets.
Human Resource Management
This module covers human resource practices such as human resource planning, recruitment and selection, training and development, compensation and benefits and employee relations.
Managerial Accounting
This module teaches students how to apply managerial accounting techniques to make business decisions. Students will learn topics such as budgeting, costing, and performance evaluation.
Operations Management
This module will introduce students to the basic concepts in managing operations in a business enterprise. Concepts such as inventory management, supply chain management, material requirements planning and just-in-time systems will be covered.
Marketing Mix Management
This module will build on the basic marketing knowledge taught in “Principles of Marketing”. The four 'P's of marketing – product, price, placement and promotion – will be studied in more detail and students will learn how to integrate the four 'P's to create an effective marketing plan.
Macroeconomics
This module helps to understand the macroeconomic environment in which businesses operate. It covers key concepts in macroeconomics including money and banking, exchange rates, inflation, monetary policy, fiscal policy, unemployment, national income and international trade.
Business Law
This module will introduce students to the Singapore legal system, which uses the English Common Law. The key areas of business law such as contract law, agency law, company law and torts in business will be covered.
Business Information Systems and E-Commerce
This module will give students an overview of how technology affects businesses. Topics covered will include computer hardware and software, the management of information systems within organizations and e-commerce systems.
Entrepreneurship
This is a project-based module, where students will work in groups on a business plan. Students will have to combine the knowledge from previous modules; they will learn that business topics are not isolated, but are to be applied together in business enterprises. Students will have to draw on the knowledge they gained in their management, marketing, finance, e-commerce and accounting courses to create the business plan and will have to apply the skills learned in their business communications course to prepare the plan and present it effectively.
Run a 'Live' Store Program
From Term 3 onwards of this advanced diploma program, our students will get the opportunity to run a real business. Guided by a store supervisor, students will be in charged of the sales and promotions, logistics management, manpower arrangement, operations planning, accounting and data analysis for running a book store. This allows students to relate to lessons better and also explore business operation more deeply. The run a 'live' store program will give our students an edge to becoming entrepreneurs of their own in the future.
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