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Marketing for Tourism and Hospitality
This module will cover the key concepts in marketing such as segmentation, targeting and positioning, and product, price, placement and promotion, with a focus on the marketing issues that are important in the tourism and hospitality industry.
Accounting for Tourism and Hospitality
This module provides students with an understanding of the accounting principles that are most relevant in the tourism and hospitality environment. Students will learn how to deal with assets in a balance sheet such as cash, fixed assets and inventory. They will learn how to make accounting entries and prepare balance sheets and profit & loss statements.
Tourism and Hospitality Management
The main purpose of this module is to give students an overview of how the tourism and hospitality industry works and the key issues facing those in management. It will discuss management concepts such as planning, organizing, leadership and motivation, with an emphasis on management issues in the tourism and hospitality industry.
Human Resource Management
This module covers human resource practices such as human resource planning, recruitment and selection, training and development, compensation and benefits and employee relations. The unique human resources situation in the travel and tourism industry will be discussed.
Customer Service Excellence
Customer service is of prime importance in the tourism and hospitality trade. This module deals with how those in the tourism and hospitality industry should offer the highest levels of customer service so as to attract and keep customers for the long term.
Medical and Inbound Tourism
This is a special module that spotlights a growing industry in Singapore – medical tourism, where tourists combine medical treatment in Singapore’s world-class clinics and hospitals with a holiday. In addition, other areas in inbound tourism will be taught.
Attractions Management
This module will teach students the fundamentals involved in operating tourist attractions such as parks, zoos and other animal attractions, historical monuments and theme parks. Issues such as crowd management, safety and security and the role of the attractions manager will be discussed.
Business Tourism, Meetings, Incentives, Conventions and Exhibitions (BTMICE)
This module will educate students on this very high-value segment in the tourist industry which covers travellers who visit a country for business purposes, such as meetings, incentives, conventions and exhibitions. This course is particularly relevant for Singapore, where the government is very keen on promoting Singapore as a major international MICE destination.
Travel and Tour Management
This module covers the knowledge students will need to work in the outbound travel industry where group tours, adventure travel, free-and-easy travel and even business travel are arranged from the home country to other countries.
Travel Geography
This module covers the geographical knowledge that students will need to advise clients on the destinations they would be headed to. Topics such as key attractions, weather conditions and cross-cultural issues in major travel destinations will be discussed in the module.
Food & Beverage Business Management
This module provides students with knowledge about the management of restaurants, banqueting and catering operations. Topics such as organizational structure of an F&B department, dining service staff positions, menus, room service operations, billing and food service operations will be covered.
Hotel Management
This module will cover the essential knowledge required in managing a hotel, including front office management and operations, hotel safety and security and housekeeping operations. Topics covered will include room rates, room availability, front office workflow, fire safety and staffing of a housekeeping department.
Industry Exploration
Students will apply the knowledge which they have acquired from other modules of the program in a major project. They will get the opportunities to visit two organizations in the tourism and hospitality industries, and attend industry guest speaker sessions. These aim to expose students to insight, as well as norms and practices of the industries. Students will also get to network with industry professionals which may open up their career opportunities. Students are also expected to incorporate the valuable information gained from the industry sessions into their realistic project. The project will be supervised and guided by a project supervisor to ensure that students maximize learning through working on the project.
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